When I first decided to open a retail store, I knew that something special would have to happen in order to keep the brand in the minds of potential customers. There are so many clothing stores out there, it can be difficult for a new one to really make a name for itself. However, custom printed boxes turned out to be a great way to serve customers while keeping our name out there at all times.
Of course, the first custom printed boxes that most stores order are apparel boxes. Although they are commonly used for gifts, we found it helpful to place nearly any purchase in a box so that the customize your own cereal box garment stayed in excellent condition for the customer, while reminding them of our name. As an added touch, custom printed ribbon made the entire package look beautiful and personalized.
Another type of packing supplies that the store uses on a regular basis is the small gable box. They are perfect for special promotions that result in customers taking home a special gift. They feature the name of the store and have the appearance of something extra special and luxurious, keeping customers returning for the next little surprise.
As the store began to grow and build loyal customers, we even found a use for custom wine boxes. For example, when we sold a mother of the bride gown to a regular customer, we sent a bottle of wine in a custom box to celebrate the wedding day. It showed the customer that they were shopping in a store that took a personal interest in them, while again providing a small and tasteful advertisement.
Custom printed boxes have proven to be one of the most valuable marketing tools that I could have hope for when opening a store. There are many sizes and shapes available, so they can be used in almost any promotional situation. They let customers know exactly which store has provided them with excellent, personalized service.